Can someone help me put this into different words?
Pink-2007 asked:
forward integration is for example where a tour operator buys out a company that is above them in the chain of distribution.
forward integration is for example where a tour operator buys out a company that is above them in the chain of distribution.
Backward integration would be where the tour operator takes over a company that is below them in the chain of distribution.
Its for my Travel and Tourism course please help!!
www.indian-tour-operators.com
TheTouroperators asked:
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